WWE superstar John Cena stars alongside comedy actor Rob Schneider in Hefty's new campaign video showcasing the brand's bestselling bin bag at a new low price.

Lisa Smith, Vice President of Marketing at Hefty commented 'We thought the best way to share this exciting product evolution was by utilising John Cena and Rob Schneider to reintroduce Hefty vs Wimpy as well as the Hefty! Hefty! Hefty! chant that everyone knows and loves in a modern way and with a humorous twist'.